Our story
Built for the businesses that keep Austin weird
We started Racket because small businesses deserve marketing that actually works — not watered-down big-agency retainers or DIY tools that eat your weekends.
Why we exist
Most small business owners didn't start their business to become marketers. They started it because they're great at what they do — whether that's making food, fixing things, building things, or helping people. The marketing part? That's the tax you pay for being your own boss.
We built Racket to change that equation. We're a small, focused team of marketers who've worked inside big agencies, in-house at growing companies, and alongside scrappy startups. We took everything that works and stripped out everything that doesn't.
The result is a marketing partner that moves fast, communicates clearly, and actually gives a damn about your results — not just your invoice.
Our mission
"To give every small business access to the kind of marketing that used to be reserved for companies with deep pockets and big teams."
How we work
Results over reports
We measure success by what happens in your business — leads, customers, revenue — not vanity metrics on a slide deck.
Plain language always
No jargon, no buzzwords, no hiding behind complexity. You'll always know what we're doing and why.
Small team, big focus
You work directly with the people doing the work. No account managers playing telephone between you and the strategist.
Honest over comfortable
If something isn't working, we'll tell you. If a channel isn't right for your business, we won't sell it to you.
Who we work with
We're built for small businesses that are serious about growth — typically owner-operated, 1–25 employees, and ready to invest in marketing that compounds over time.
Local service businesses
Contractors, cleaners, landscapers, repair shops — businesses where reputation and local visibility are everything.
Food & hospitality
Restaurants, cafes, food trucks, and catering companies that need to stay top-of-mind in a crowded market.
Professional services
Consultants, coaches, therapists, and advisors who need to build trust and authority online.
Retail & e-commerce
Brick-and-mortar shops and online stores looking to grow their customer base and drive repeat purchases.
Ready to make some noise?
Book a free 30-minute strategy call. No pitch, no pressure — just an honest conversation about your business and what marketing could do for it.